A fresh report from well-sourced Apple commentator Mark Gurman suggests that the company's move into virtual reality could come with its own take on the metaverse.
Apple has been working on an all new VR/AR mixed-reality device for several years now, with the thinking being that its reveal is likely set for next year.
Writing for Bloomberg, Gurman notes that a recent Apple job listing is seeking personnel to work on the development of a "3D mixed-reality world" — which sure sounds like something we've all come to, maybe reluctantly, call the metaverse.
Gurman's report details that the job listing is specifically seeking folks to work on building tools and frameworks "to enable connected experiences in a 3D mixed-reality world", adding that those hired to the role will work on solving "incredibly challenging and interesting problems in the 3D application space".
One thing is for sure though, what ever Apple does end up developing here — don't expect them to ever label it as a 'metaverse'. That ain't gonna happen.
Additionally, the Bloomberg article notes that Apple is also seeking a software producer with game asset pipeline experience. These job listings come at a time when the company is, according to Apple CEO Tim Cook, "being very deliberate" on hiring due to current economic uncertainty.
Apple's upcoming high-end headset, which may go by the name 'Reality', is expected to debut at a possible $3,000 USD price tag.
Chris Brandrick
